The Village at Manny Corners

We rebranded a beloved drive-in into a scalable, community-driven destination for food, entertainment, and future development. We rooted the brand strategy in the idea of “goodness,” reflecting local pride and community values and a warm, witty, and genuine tone of voice, anchored by the tagline “Good for All.” The visual identity is inspired by local heritage, complete with custom iconography and a rich color palette. We also established flexible naming architecture that gave each concept — The Roadhouse, The Creamery, and The Fairway — its own identity within a cohesive system.

COLLABORATORS

Role: Lead Designer

Studio: MA’AM
Creative Director: Kristina C. Unker 
Designer: Jessica Cullen
Typography Consultation: Noble Signs

INSPIRATION FROM THE TOWN OF AMSTERDAM

As part of our research, we visited the City of Amsterdam, it's local museum, and the surrounding towns to do a deep dive in the area's history and culture. The images shown are of historical artefacts, the scenery in Amsterdam, NY, as well as the drive-in's previous signage as inspiration for our new destination.

The Village needed a system for its current and future sub-brands that could grow along with it. Each sub-brand must be one word and replaces the "Village" in the primary wordmark with an illustrated icon added. This icon can also be used in collateral as pattern, with the potential to be added to the primary brand pattern. Each sub-brand has it's own color palette featuring a primary and secondary color, accompanied by Pearl Grey and Seal Gold.