Che Vita

FOR HILTON

Che Vita or "what a life" is a sentiment as expressive as the menu – full of vibrant vegetables, seafood, and authentic Italian dishes. The visual identity was inspired by La Dolce Vita through the photography of Slim Aarons and the iconic plateware of Vincenzo Solimene, La Ceramica Artistica Solimene. A romantic point of view and ceramics known for their hand-painted patterns, materialized into a design that feels as warm as a hug from a beloved amica (friend).

COLLABORATORS

My Role: Lead Designer

Studio: MA’AM
Creative Strategist: Kristina C. Unker
Design Director: Sanja Planinic
Designer: Jessica Cullen