Che Vita

FOR HILTON

Hilton came to us with a Southern-Italian concept in need of a name and visual identity. Inspired by La Dolce Vita through the photography of Slim Aarons and the iconic plateware of Vincenzo Solimene, La Ceramica Artistica Solimene, Che Vita was born. Che Vita or "what a life" is a sentiment as expressive as the menu – full of vibrant vegetables, seafood, and authentic Mezzogiorno dishes. 

COLLABORATORS

Role: Lead Designer

Studio: MA’AM
Creative Director: Kristina C. Unker
Design Director: Sanja Planinic
Designer: Jessica Cullen

The hand-drawn logo and borders were inspired by the hand-painted signs of southern Italy and telegraphs the artisanal nature of coastal fare.

A bright and colorful palette give the identity whimsy and flexibility.

CREDITS

Typefaces: Capraia by CAST Type Foundry & Isola by Luzi Type