Glyph
Interior Architect Morgan Chu conceptualized a furniture line of the moment. Opposing the idea of heirlooms, he designs pieces to shape your space now, not for years to come. We partnered with him to create an identity, including naming, that represents his bold vision.
COLLABORATORS
Role: Designer
Studio: MA’AM
Creative Director: Kristina C. Unker
Design Director: Sanja Planinic
Lead Designer: Jessica Cullen
Copywriter: Amelia Stein
Glyph combines a subtle sensibility with innovative design. Inspired forms, intriguing materials and a touch of eccentricity come together to create the inimitable: a suite of pieces that capture the independent spirit of contemporary style.
We created an alternate wordmark, formed out of glyphs whose shapes were inspired by Morgan Chu's designs. This "glyphmark" is also used as a pattern across collateral either printed or embossed.
