Piebird

FOR HILTON

Hilton asked us to create a visually compelling brand identity and tone of voice for Piebird, an American restaurant and bar concept exclusive to  DoubleTree. We developed a whimsical character, Birdie, inspired by the ceramic piebird, to bring personality and playfulness to the brand. The tone of voice is warm, authentic, and engaging — designed to evoke the feeling of gathering around the kitchen table with close friends and family.

COLLABORATORS

Role: Designer

Studio: MA’AM
Creative Director: Kristina C. Unker
Design Director: Sanja Planinic
Designer: Jessica Cullen

The color palette, inspired by pie fillings and ingredients, centers around hero colors Brambleberry and Sugar, capturing the warmth and comfort of homemade baking.

We created a suite of hand-drawn illustrations which are used both individually and in patterns across OS&E to enrich the brand experience, highliting cooking implements and ingredients.

CREDITS

Photography: DoubleTree by Hilton