The Village at Manny Corners

Rebrand a beloved drive-in into a scalable, community-driven destination for food, entertainment, and future development. We developed the brand strategy rooted in the idea of “goodness,” reflecting local pride and community values and a warm, witty, and genuine tone of voice, anchored by the tagline “Good for All.” The visual identity is vibrant, scalable, and inspired by local heritage, complete with custom iconography and a rich color palette. We also established flexible naming architecture that gave each concept — The Roadhouse, The Creamery, and The Fairway — its own identity within a cohesive system.

COLLABORATORS

Role: Lead Designer

Studio: MA’AM
Creative Strategist: Kristina C. Unker 
Designer: Jessica Cullen
Typography Consultation: Noble Signs

INSPIRATION FROM THE TOWN OF AMSTERDAM

The images shown are of historical and current signage, and scenery in Amsterdam, NY, as well as images of previous Cappie’s signage as inspiration for our new destination.