Maestra
Maestra, a presentation design studio and sister studio to MA'AM, needed a simple identity and one-page website to outline its capabilities.
COLLABORATORS
Role: Lead Designer
Studio: MA’AM
Creative Director: Kristina C. Unker
We designed this wordmark to represent the refinement and polishing that occures with each project. I made subtle adjustments to FK Grotesk Neue to fuse it seamlessly with FK Rastor Grotesk. The wordmark appears in motion whenever possible in applications.
FK Grotesk Neue — Headlines
FK Raster Grotesk — Select Usage
Neue Haas Unica W1G — Body Copy
The electric blue is omitted from print applications and the FK Grotesk Neue version of the wordmark becomes primary. We have the FK Rastor Grotesk version debossed as a hint to the full animated version of the wordmark.
CREDITS
Typography: FK Rastor Grotesk & FK Grotesk Neue by Florian Karsten Typefaces